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As a blogger it’s important to have a “niche” or a “type”. It can be anything you want: photography, mommy, food, style, fashion, advice, design, lifestyle.. whatever floats your boat, the options are endless.

Most times, they will overlap into several different categories. But finding this niche is important for you and your audience/readers. People won’t consistently visit your blog if they don’t know what you’ll be focusing on from one day to the next. This can be a challenge all by itself. There are so many things out there and your interests are so varied, right? I understand that. But the key to gaining followers is to try to pinpoint what it is you’re “specialty” is.

Find out what works best for you and then your audience will fall into place.

The best way to figure this out is by trial and error. Sure you can say: I’m a fashion blogger. But do you also offer advice? Do you just do clothes or do you offer hair tips too? Try a few articles and see what happens. Finding ideas from other resources is always a good way to do this:

>>Online forums: This is a great place to go for blogging topics because people post their questions. If you can answer them, that benefits both of you. Especially if you write a post about it and then post a link back to it on the forum. Then, anybody else who has that same question will find your blog as well.

>>Pinterest:  This is another wonderful place to help come up with ideas. Check them out and find out how to find you social stats so you can see why people visit your page and what they like to see/read.

>>Twitter, Facebook & Instagram: All of your social media connections are amazing at telling you what your readers like and what people are talking about RIGHT NOW. This is where you can see what’s being shared and why. Don’t underestimate the power of social media.

Don’t change your entire blog for your audience, but do remember that others will be coming to read it, and if they like it, they’ll pass it along. Always be true to who you are, and remember, when all’s said and done, it’s your blog. It is nice though to log in and see comments and watch the numbers go up. After all, we’re bloggers, we can’t lie about that.

What’s your niche? Leave a link to your blog in the comments.

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time to read: 2 min