Color is an important aspect for all of us.We all have the one “favorite” color (ok, maybe 2 for some of us). We all prefer certain things in certain colors. I prefer my clothes to be in shades of black, white, grey, and tan with small splashes of color thrown in the mix. I prefer my car to be silver or black. I love Einstein in anything blue cause it makes his eyes sparkle. On the other hand, Mayhem looks best in yellow or green. I like my pen to write blue and be thick. And I want my socks, when I wear socks, to be crazy and wild stripes. We all have these preferences. And it’s good for us to have them. It’s what helps make us part of who we are.
The past few weeks I have really been striving to find a better balance. Not only in my work and designs, but also in my life. Color, maybe without even realizing it, can have a profound effect on how we feel both mentally and physically.
So remember, the colors that you’re picking say something.
This can really help if you’re trying to achieve a certain feel for a design or even just trying to create a certain mood for yourself:
BLUE: Blue represents peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, and depression.
Blue can “slow the pulse rate, lower body temperature, and reduce appetite.” Blue is considered a business color because it reflects reliability.
GREEN: Green, one of most-often cited favorite colors. It represents nature, environment, health, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.
“Its cool quality soothes, calms, and has great healing powers.” It is often worn in operating rooms by surgeons.
YELLOW: Yellow represents joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard, spirtuality and inspiration.
The yellow rose is a symbol of friendship, less passionate or threatening than red ones.
ORANGE: Orange is a combination of yellow and red. Orange is considered a warm color like red, but to a lesser extent; orange expresses energy. It has luminous qualities and has been used for attention-getting purposes, such as on caution signs.
Orange brings up memories of fall leaves, pumpkins and Halloween. It symbolizes balance, warmth, enthusiasm, vibrance, flamboyancy, and is demanding of attention.
PURPLE: Purple represents royalty, spirituality, nobility, ceremony, mystery, transformation, wisdom, enlightenment, cruelty, arrogance, mourning. Purple is considered an exotic color.
Purple dye was made from the mucous gland of a snail. It required thousands of snails to yield 1 gram of dye causing it to be a color only nobles could afford. Today purple is a trendy color targeting creative types.
RED: Red is the color that we pay the most attention to. It is the warmest and most energetic color in the spectrum.
We associate red with love, valentines, danger, desire, speed, strength, violence, anger, emergency exit signs, stop signs and blood. Red can evoke a fight-or-flight response, raise blood pressure and make the heart beat faster.
BLACK: Black is the absence of light and therefore, of color.
It represents power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical color, mourning and death.
WHITE: White is what we see when all colors come together in perfect balance.
It represents reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, and marriage.