Content is King! Are You Writing it Right?
You could have the absolute bestest, prettiest, most awesome-sauce website/blog in the world, but if it’s filled with boring content, it’s a let down. Websites can’t stand on amazing graphics & pretty colors alone. There has to be something beyond that sexy exterior. Something that pulls at the reader to dive in deeper. That would be your content. And it’s gotta be good!! It’s gotta be seductive, and engaging, and entertaining. It’s gotta be the type of content that demands attention and makes it seemingly impossible for your readers to look away or stop reading.
Fortunately for you, I’ve created this super helpful cheat sheet so you can make sure your content really is KING!
Cheat #1: Make Your Headlines Grab Attention
This is the golden rule of website/blog design. If you don’t get your reader’s attention by the giant bold text, there’s no way on God’s green Earth that they’re going to stick around to read the fine print. You have 10 seconds to engage your reader or they’re gone. If you can’t hook them in that time, you never will. So headline tips:
- Solve a problem.
- Satisfy a desire.
- Be creative.
- Make them laugh.
- Ask a question.
Once you have them nibbling on the title, make sure you follow up with a few introductory sentences that will be sure to sink that hook in deep and make them read the rest.
Cheat #2: Say Something
Make sure your content actually says something. It’s amazing to me how often I search the web and think I’ve found exactly what I’m looking for only to click the link and get lost in filler. After all that hard work to catch your readers attention, say something! Don’t get lost in wit and humor.
Make a connection with your reader. Make it loud and make it obvious. Scream from the rooftops “Here’s what you were looking for!” “I know what you want!” “I can help!”
In order to connect though, you have to do your research – know who your audience is, know what their questions are and what they’re looking for. I know this one sounds super obvious, but you’d be surprise how many people just don’t get it.
Click to Download this CONTENT IS KING! Cheat Sheet FREE. Make sure every single post your write is the BEST you can put out!
Cheat #3: Don’t Be A ME Monster
Remember when you’re writing content, it’s not for YOU. It’s for your client/customer/reader. Nobody likes to go to a party and hang out with the guy that only talks about himself. Look at every post as if you were the reader instead of the writer. It will make a world of difference! Why are your readers there? What do they need? How can you help them?
Instead of “me” or “us” or “our” try using words like: “you” or “your”. There will be situations and circumstances when you have to write about yourself. When those come up, try to counter it by focusing on how it will benefit the reader. Always try to turn it back to them. Be generous.
Cheat #4: Break It Up
Use headers. Use spaces. USE PARAGRAPHS. Big blocks of text are intimidating. Break it up with spaces. Try to keep things limited to one idea per paragraph. This will make the read easier and help the reader follow along better.
Cheat #5: Keywords Are Key
Use keywords as often as you can – while still making sense of course. The more you can throw in your keywords, the easier it will be for the web robots to find your page during a search.
Cheat #6: Engage With Your Readers
End your post in a question. Make them think and then give them a space to talk about their thoughts. Respond to them and create a dialogue. This is HUGE and will keep them coming back to talk with you and to read and learn what other people have to say/think.
So there you have it: 6 Cheats to Better Content. Have I missed anything? What advice would you give to other writers? What are your biggest complaints?