You’ve got it all typed up. Looking pretty. And your mouse is hovering over that little blue “Publish” button… WAIT!!
Before you click, download this worksheet to make sure you’ve crossed all your ‘i’ and dotted all your ‘t’… (or however that saying goes…)
Step 1: SEO Friendly Post Title
Make sure that whatever post title you choose, it’s SEO friendly. It uses keywords, tells the reader exactly what it’s about, and doesn’t mislead.
Step 2: Properly Sized Images
Not much is more annoying than clicking through to a site and having to scroll down through 20 images to get to the content OR trying to zoom in to 1000% because you can’t even tell what that little box is suppose to be and how does that help tell the story that I’m looking for?!?!?!? Make sure your images are sized according to your layout, AND no photo dumps! That’s what Facebook and Instagram is for. Unless it has validity to the point you’re trying to make, don’t do it!
Step 3: Use Spacing
Paragraphs and headings are wonderful ways to draw attention to key features as well as break the monotony of a post up. It helps guide the readers eyes and makes you look like you actually know what you’re talking about.
Step 4: Create a Style and USE It
What do you want your blog to look like? Colors? Quote-blocks? Fonts? etc… If you can properly execute a style, you will instantly look like a professional in your field. (Now just make sure the content is keeping up it’s end of the equation and you’re golden!)
Step 5: Include Links
Make sure your posts have links in and out. Link to past material/posts, related material somewhere else, etc… Show your readers where they can go for more information about the topic they’re reading about.
Step 6: Use SEO Meta
Find an SEO plugin that you can work with. I use Yoast. It’s a free WordPress plugin that’s really user friendly and easy to figure out. The Meta Description is incredibly important for getting readers to click through to your site. It’s that little blurb that shows up under the title on a google search. Basically it’s the trailer to your post. If the trailer isn’t good, nobody wants to watch the movie.
Step 7: Call-To-Action
Every post should have one of these. It can be anything from “Comment below” to “Post A Picture” to “Visit Me on Facebook”. Your posts should always ask the reader to do something. Engagement is HUGE!! And after all isn’t that why you’re writing in the first place?
Step 8: Categories
Keep your blog clean and tidy. Make it easy for your readers to find what they are looking for AND for like content to keep them around a bit longer. Use categories, labels, tags, whatever system works for you. (BUT be careful you don’t go the other way and create a million categories which makes it just as hard for your readers to navigate.)
Step 9: Proof Read
Proof Read. Proof Read. Proof Read. And when you’re done, proof read again. Use spell check, watch your grammar, use proper sentences, etc… Don’t publish mistakes!
Step 10: Share It With Everyone
Once you’ve written a post, share it. Send it out across the interwebs via Facebook, Twitter, Instagram, Tumblr, Vimeo, and anywhere else you have a profile. Get it out, let people know you’re here and you have something to say. Also, don’t be afraid to schedule it to go out a few more times throughout the month.