A HUGE part in setting up a successful business and website has to do with marketing and how you promote yourself. This is where social media comes in and plays a very important role! It is one of the best ways to gain organic (non-paid) traffic to your site, and when we’re talking about social media, Facebook is the GrandDaddy of them all. However, there is a lot more to social media for businesses than looking up old high school friends or taking pictures of what you had for lunch and your favorite coffee! If done correctly, and used with the right strategies, social media can be your business’s best representative… here’s how…
Show Your Stuff – Create Content
Be an expert. You’ve created this site/blog to share something, share it with confidence! And link your social sites to your website – make it a swinging door. Tell people what you’re doing, who you are, what your goals are, what’s going on in your industry. Show them behind-the-scenes and let them experience your personality. People like to connect on a more personal level. Don’t know where to start? Pretend you’re meeting up for a coffee. Keep the conversation easy and light. Think about your audience and chat with them – not TO them.
Communication is Key – Socialize!
Start by introducing yourself. Be social (aka social media). And always, always remember to respond. When somebody comments, comment back. Create a conversation. That’s the only way you’ll keep them coming back. Nobody wants to talk to themselves. Thank people for following you or liking your page. Like their page back. Show them that you’re approachable and that you’re human. Building relationships builds loyalty.
Don’t Be A 70s Car Salesman
You know what I’m talking about. Don’t be pushy and don’t hard sale. There is a fine line between sharing your product and pushing your product. Find it and walk it carefully! Remember nobody watches TV for the commercials (except maybe the Superbowl). People want REAL life. They want to talk with real people and real brands. Your personality and the passion for your business should be enough to convince people to buy your products.
Keep It In The Family – Keywords
After a while your social pages and your website will be linked with your keywords. So when somebody types in “LMNOP” your stuff should pop up. This is called SEO (Search Engine Optimization) Make sure you use business appropriate and same/similar keywords frequently to help people find you when searching for “experts” on your given field. ie: if you’re in the undertaking industry, perhaps all those lunchtime hamburgers aren’t the best posts to be using… (too far?).
Measure, Record, and Analyze
Remember to measure your content. See which posts get lots of hits and comments, and which ones flop. Then plan accordingly. Sites like Tweetdeck, HootSuite, and Buffer offer reporting to help with this. When you post links use a shortener URL site (I prefer bitly) that keeps track of how many times those links are clicked. Knowing your audience and catering to their likes will boost your traffic faster than anything else you can do. People gravitate towards things they like. Know what to post to make them like you.