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The Crucial Traits of Entrepreneurs: PRIDE



Pride is a good thing? Since when?

To be a good entrepreneur I’m suppose to strive to be prideful? Really?

Now I’m really confused.

Well don’t be. If you really think about it, shouldn’t you be proud of your work? Shouldn’t you want to show it off and scream it from the roof tops?

The very definition of pride is:

{PRIDE}; noun – a feeling or deep pleasure or satisfaction derived from one’s own achievements, the achievements of those with whom one is closely associated, or from qualities or possessions that are widely admired

Isn’t that the whole goal and purpose of why you set out to be a small business owner, blogger, or freelancer in the first place? I know that after I’ve been working really hard on something, and somebody notices and comments, I feel like I could conquer the world. There’s no way I can be alone on this. And that brings us to the very best marketing strategy out there: Social Proof — ever hear of ‘wisdom of the crowd’ or ‘just go with it’ — yep, that’s what it is.

If you write an amazing post or create an awesome product or design and then share it across your social media. I may see it. And I may even click on it. Maybe. BUT if my best friend sees it and shares it, I’m definitely going to have a look. We’re friends after all, and we usually like the same/similar things. So if she’s raving about it, chances are I’ll love it too. At that point, I have to see whatever it is you’ve done. It’s become an emotional response. It’s personal now.

Don’t believe me?

What is the first step in buying something new that you’re unfamiliar with? Do you ever look up reviews? Or read through testimonials? … yeah… that’s what I thought.

Pride can influence new readers too. If you are proud of your product and you present yourself as the expert on whatever it is, your newest followers will automatically assume that you indeed are that expert. They’ll believe in you, because YOU believe in YOU.

How To Use Pride To Your Advantage:
  • Get testimonials from people that all back up the same general idea that you are going for. People will believe it more if it’s repeated in similar ways.
  • Place testimonials in places where new users are likely to look.
  • Only focus on the positive stuff. Never even mention another view. There isn’t one, remember. You are the expert and what you say is best.
  • Describe your product as ‘the standard’. As if you are creating the ‘norm’.
  • Encourage shares, likes, comments, retweets, etc.. Tell others to share. The more that share, the stronger the social proof.

What do you think? Share your thoughts in the comments below. Start/Join in a conversation.


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The Crucial Traits of Entrepreneurs: PRIDE

time to read: 2 min