Unless you recently crawled out of a cave or woke from a coma, you’ve heard it before –
Communication is the key to any good relationship.
Well it’s a cliche for a reason… it’s true. And it couldn’t be more true for your online engagement and client relationships. You need to communicate and engage with them; as much as possible. I understand that you’re busy and that running a business or a blog is a lot of work, but if you’re not catering to your clients and communicating with them, they aren’t going to be there when you need them. So here are 5 Powerful Ways To Improve Your Client Relationships Through Communication:
- Be An Expert – Show your customers that you know what you’re talking about and that they can come to you with questions AND that you’ll actually answer them. Have an email/newsletter (and use it). Engage with them on Facebook, Twitter, Instagram, Pinterest, etc… be where they are.
- Be Personal – Know your clients and understand their needs and why they’re searching/working with you. Get personal with them and figure out what they want from you – and then do that!
- Be Caring – Reach out to them, tell them thank you, give them a shout-out on social media, send a Christmas card, just check in with them and see how they’re doing (even when the work is done.) They’ll love it!
- Be Giving – Don’t make them search for the “new” stuff. Send it to them. They were/are your customer so why wouldn’t they be the first you send promos, coupons, or updates to? They liked it the first time.
- Be Available – Make sure that you clients know they can contact you. Have a contact page on your site/blog and be sure to include your name and WHEN they can expect to hear from you. Don’t leave them hanging for days or weeks at a time. Would you like that?
You worked really hard to gain your customers, keeping them happy and healthy is just as important as that initial sale – if not even more important. They are the part that keeps your business running. Without them, you wouldn’t be where you are and you wouldn’t be heading in the direction you are. Keep up with them. Communicate with them. You need them just as much as (if not more than) they need you.