I’ve been a business blogger for a while… *cough* 7+years *cough*.. Not as many as some, but more than others. It’s a nice sweet spot to be in because I don’t have all the memories of horrible upgrades, or changing platforms, but I’m not so new that I don’t know what I’m doing. (aka. Goldilocks Effect)
So in my time as a blogger I’ve learned a few very important things that have made it:
and I’d love to share those with you today. 🙂 (You’re welcome.) Here are 7 Business Blogging Tips That You Can’t Afford To Ignore if you’re going to be successful… which we both already know that you are! Puhlease, right.
ONE: Write for people not for spiders.
Search engines have bots/spiders that travel through the interwebs looking at every site. It’s their job to position you in appropriate searches, make sure the content is what people are looking for, etc.. However, these spiders are programmed to make sure that whatever they find is “human friendly”. So although they are the judges, if you write to your audience and not to a machine, you’ll automatically get ranked higher. Plus your clients will thank you for not sounding like a robot yourself. Always ask, “Would I read my post?”
TWO: Use an editorial calendar.
Scheduling and writing your posts in advance will save you so much time and headache later! Write in bulk whenever you can and then schedule the posts out to better times. Make sure you know what events, holidays, seasons, etc are coming up so that you’re ready and not scrambling at the last minute trying to create content. Read this article for more information about saving time online and scheduling and this article for a free worksheet download and sample business routine and schedule.
THREE: Use your analytics for more than numbers.
As a fellow blogger I know how crazy the number game can be. Watching them rise and fall, trying to predict curves, and getting so excited when you reach a goal that you start clapping incredibly loud at a coffee shop and everybody stop and stares at you (… not that that has ever happened to me of course…) But it’s more than numbers that you should be paying attention to. Make sure you watch which posts do best and which ones flop completely. Cater your writing and your message to your audience. If they like when you talk about black pens, you best be talking about black pens a lot! (Terrible example, but you get the idea.)
FOUR: Give your content breathing room.
Make sure your posts are aesthetically pleasing and not too blocky. Remember: you’re not writing a novel nor are your creating a picture book. If your readers click through to find a solid block of text, chances are they’re not going to read it and they’re not coming back. Use headings, bullet points, and smaller paragraphs. Make it look easy to scan, and then once they start scanning – they’ll start reading.
FIVE: Less THEN more.
It’s better to write smaller posts more often than it is to write larger posts less often. Invite your readers to come back to learn more about your topic instead of throwing it all out there in one post and hoping that they have 45 minutes to read every word. Break your bigger thoughts down into smaller to digest pieces. It will give you more content, AND it will make your readers feel like you care about them and their time.
SIX: Inspiration expires.
Write it down! Now! Once inspiration strikes and as soon as you get that idea, write it down. I don’t care if you have 100 drafts or 200 evernotes, write them down to the fullest extent possible and save them for when you hit that writer’s block. If you don’t, they go away or you talk yourself out of them. Inspiration only lasts for so long. Run with it!
SEVEN: Don’t be different, be YOUnique.
Don’t worry so much about standing out from the crowd. By just being yourself and sharing what you know and how you perceive the world, you’ll automatically stand out. I see too many bloggers trying too hard to be “something else” that they forget who they are and why they started writing in the first place. No matter what niche you’re in, there will be competition. Worry less about them and their numbers and more about YOUR target audience and their needs and you’ll be running circles around them in no time. 🙂
Now for those of you who AREN’T blogging for your business yet, I highly, HIGHLY suggest that you start. It’s a best possible way to create trust and show your clients that you are the leader in all “things” that they need. It also keeps your website relevant and remember those spiders from tip #1… yeah, they like to be fed constantly. If you keep them full, they reward you by moving you up the rankings. Win, win, win!