I get clients all the time who come to me with these amazing new products, or courses, or lead magnets, or projects that you can tell they’ve poured their heart, soul, blood, sweat and tears into.
And they really are amazing.
They’ve spent days, weeks or sometimes even months developing these incredible products, and then the big launch comes… they open the doors… they click publish and send this brand-new creation out into the world expecting nothing less than the tides to change and the flood gates to barely be able to hold all the people back.
and nothing… some may come… they might get a lead or two, but mostly, it’s crickets and sandy desert staring back from their screens.
Why is that?
Well, because they haven’t given their clients a good enough reason to buy. They haven’t pinpointed who their Ideal Client is.
So, even though the product that they’ve been working on for 40 days and 40 nights is magnificent…the audience that sees it, doesn’t want it. They are interested because it’s not what they want/need.
This goes back to (and I’m sure I’ll be touching on this again in future posts) how important it is to KNOW your ideal client!!
Not just their gender and how old they are. I mean REALLY know them. Know what kind of music they listen to, where they hang out, the books they’re attracted to, and the movies they like.
The more you know about your ideal clients likes, the more you also know about their pain points: what problems they have, what bothers them, and where they need help… i.e.: where they NEED YOU!
… DING, DING, DING…
(Anybody else have a light go off?)
Knowing what your clients problems are is the first step in being able to create a product they actually NEED!
If you can really drill down to a solution for an exact problem that your audience has… the next time you do launch something… I can guarantee you’ll see a noticeable shift in the tides!
People want help with their problems. That’s why they’re looking online in the first place! So… offer that help. You need to be able to be able to show your audience why YOUR brand is the best fit for them.
Self-Promotion is all about getting people to look at you and all the cool things you’ve created and done. But, who likes the “Me Monster” at the party? (You know, the person who usually stands in the center of the room and starts every sentence with ‘I’)
Stop being a “Me Monster”. Turn the focus back to your audience. Find a problem THEY are having and then offer a solution.
I’m not saying you have to recreate the wheel that you’ve just spent months making, just reword it so that it benefits THEM instead of YOU.
So instead of saying: “Hey, check me out! Look at this cool thing I did.”
Turn it around and say “Hey, do you have a problem with ____. Here’s an easy solution that could really help you out!”
Once you focus on your audience and their needs, you’ll watch your engagement, your followers, your views, and your wallet all start increasing.
And really, who doesn’t like the sound of that?