No matter what industry you are in, at some point (if you haven’t already) you are going to come to the conclusion that maintaining a blog is essential to running a business.
The content marketing alone will give you new leads you’d never dreamed of!
A blog also gives you better SEO (as long as you’re actually posting frequently, of course.) It gives you credibility and helps establish you as an industry leader. And it gives your clients a place that they can go to find information or answers to questions.
None of this should be news to any of you, after all, you’re here reading mine. 🙂 (Which again, thank you.)
You see, coming up with reasons to have a blog are easy. Promoting a blog isn’t very hard either. But if you’re just starting out, sometimes the hardest part is knowing what to put on the actual blog itself.
Here are 4 Essential Ingredients Every Blog Needs:
Ingredient #1: Frequent & Focused Posts
Although obvious for some, I have been surprised to find blogs that either haven’t been posted to in … months (*cough* years *cough*) or, and almost even worse, the posting topics are all over the place.
When blogging, choose a general theme and stick to it. It doesn’t really benefit anybody if you post about food, then family, then politics, then fashion, then a recipe, then the news, then music, then foreign affairs…. it makes it really hard to follow along, not many people want to read about all of those topics in one place.
Ingredient #2: About Page With Picture and Name
I know it’s not always easy, but choose a current picture of yourself (as in the last 2 years at least) and post it somewhere on your page. Include your name with this picture.
I get so annoyed when I go to a page, love everything I see and read, but then click to see who the mastermind behind the genius is… and there’s no name to be found.
I don’t care if you want to use a nickname or the real thing, give me something so that I can talk with you. Nobody likes starting out an email with “Hey You.”
Ingredient #3: Easy Access Contact Page
Make it easy for your followers and/or potential clients to get in touch with you. For me personally, if I’ve read something that’s “hit the spot”, I want to let you know. Make it easy.
Your contact info should never be more than one click away. If people have to work too hard, they won’t do it, and you’ll miss out on a lot of possible connections.
Ingredient #4: Ample White Space
This is so important. White space is the gaps; the area that doesn’t include anything. In other words, don’t cram everything together.
Clutter = uncomfortable.
And if people feel uncomfortable they will leave and never return. To create white space use large images, small paragraphs, and simple fonts. Allow your words some breathing room and let your followers rest their eyes.