Are You Trying To Sell Ice To An Eskimo? STOP!
It doesn't matter how crystal clear or cold it is. He isn't going to buy. He doesn't need it! But move that same business to the desert... you'll be sold out in minutes and rolling in the benjamins! Knowing your Ideal Customer Profile is the master key to making this work for you!
Today I want to talk to you about messaging. What is messaging? It’s how you answer the question: So what do you do? I have found that most people don’t really know how to answer this in a clear and concise way. Hell, I’ve been there myself. It’s like a deer caught in the headlights.…Read More
Let’s get real, just for a second. I have clients coming to me constantly – telling me that they post regularly, they’re always on social media, they’ve created lead magnets, and still they can’t get their business off the ground. My solution: STOP BEING SO BORING!! Harsh? Maybe. But also true.…Read More
When I first started working for myself, I was like: I totally got this! Freedom is mine! *cue evil laugh and wringing hands* I’ll get a million clients, they’ll spend a million dollars each, and I’ll be sitting on a beach sipping a piña colada by this time next week. … So… I was close. It’s…Read More
Sign Up Now For A 3 Day Bootcamp And I’ll Show You How To Achieve The Business You’ve Been Dreaming Of. I’ll show you how easy it is to accelerate your business success and end overwhelm FOREVER! Day 1: Vision & Strategy Plan Day 2: Marketing & Messaging Roadmap Day 3: Social Scheduling, Q&A and Takeoff! The…Read More
Being an entrepreneur and running your own business is an awesome adventure! However, it can also be daunting with the amount of work that can be required. The more you can get done, faster, the easier your life becomes and the more you can earn. But nobody wants to become a robot and sit in…Read More
Time for the last Email Marketing Episode (for now) haha. As a quick reminder: People don’t READ subject lines. They scan them… Knowing that, makes the preview text that much more important! As you’re flipping through your emails (usually on your mobile device) how often do you stop and click on an email from somebody that…Read More
As a quick reminder from Email Marketing – Episode ONE: Take a deep breath and relax – there is so much pressure put on writing the perfect subject line. Remember: People don’t READ subject lines. They scan them. In the last post, I went over 5 things that you should include in your subject line, so…Read More
First up, take a deep breath and relax – there is so much pressure put on writing the perfect subject line. I’m gonna let you in on a big secret… ready? – People don’t READ subject lines. They scan them. – Most people read their emails on their phones, this means the subject line that…Read More