Are You Trying To Sell Ice To An Eskimo? STOP!
It doesn't matter how crystal clear or cold it is. He isn't going to buy. He doesn't need it! But move that same business to the desert... you'll be sold out in minutes and rolling in the benjamins! Knowing your Ideal Customer Profile is the master key to making this work for you!
Time for the last Email Marketing Episode (for now) haha. As a quick reminder: People don’t READ subject lines. They scan them… Knowing that, makes the preview text that much more important! As you’re flipping through your emails (usually on your mobile device) how often do you stop and click on an email from somebody that…Read More
As a quick reminder from Email Marketing – Episode ONE: Take a deep breath and relax – there is so much pressure put on writing the perfect subject line. Remember: People don’t READ subject lines. They scan them. In the last post, I went over 5 things that you should include in your subject line, so…Read More
First up, take a deep breath and relax – there is so much pressure put on writing the perfect subject line. I’m gonna let you in on a big secret… ready? – People don’t READ subject lines. They scan them. – Most people read their emails on their phones, this means the subject line that…Read More
“Customer complaints are essentially free marketing research. Every complaint should be answered QUICKLY and embraced with EMPATHY. No response is the worst response because it says, “you don’t care”.” -Jay Baer So how do you show your customers that you care? Focus on them – not you! And here are a few ways to do…Read More
You want the cliff note version: It’s free, it’s customizable, and most importantly it’s easy to use. Good? Awesome. Oh you want more? Haha. Ok. I recommend WordPress because right now, in today’s web sphere, it’s the best fit for the job. It’s easy to build a customized website on and the updates are as…Read More
What Just Happened? Creative Rebel Designs just turned two years old (and sometimes acts just like the crazy little toddler it’s becoming), and this is my third website redesign. Is that excessive and maybe slightly crazy? Maybe. But the most important part of what I do, and what I pride myself on most, is the…Read More