Are You Trying To Sell Ice To An Eskimo? STOP!

It doesn't matter how crystal clear or cold it is. He isn't going to buy. He doesn't need it! But move that same business to the desert... you'll be sold out in minutes and rolling in the benjamins! Knowing your Ideal Customer Profile is the master key to making this work for you!

Get your FREE Ideal Customer Profile Workbook TODAY!

>> Understand their needs as if they were your own.
>> Learn how to speak their language.
>> Know and solve their problems.
>> Answer their questions before they ask.

IdealCustomer_BOOK

It’s Time To Stop Screwing Around! (aka Your Wake Up Call)

By Elle | Nov 5, 2015

I’m tired. I mean truly tired. I’m tired of hearing people whine and complain because starting + running a business and reaching for their goals is “hard”. Yes. It is. There’s no denying that. But who in hell ever told you it would be easy? WHERE did you get that idea, and WHY did you…

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6 Reasons Being Your Own Boss Isn’t Always A Benefit

By Elle | Nov 4, 2015

I’ve been going through a ton of blogs and articles lately about freelancing and becoming an entrepreneur and I have to say… the majority of them are full of shit. As a newbie freelancer I remember hearing about the awe and wonder of this new world. It’s mystical powers that would allow me to stay…

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Size Matters! Social Media Image Size Cheat Sheet

By Elle | Oct 7, 2015

Size definitely matters… in social media images and posts that is. Although it would be 10x’s easier to create one image and post it across all of your social media platforms, it’s really not the best way to go. For example: Twitter is wide and short where are Pinterest is tall and thin. Posting one…

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7 Business Blogging Tips You Can’t Afford To Ignore

By Elle | Sep 30, 2015

I’ve been a business blogger for a while… *cough* 7+years *cough*.. Not as many as some, but more than others. It’s a nice sweet spot to be in because I don’t have all the memories of horrible upgrades, or changing platforms, but I’m not so new that I don’t know what I’m doing. (aka. Goldilocks…

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Staying Motivated While Building Your Business Empire

By Elle | Sep 21, 2015

Running a business is seriously hard work. I don’t care how much you love what you do or how awesome it is – it’s a lot of damn work! Sometimes that work can seem overwhelming and we lose a little bit of steam. (Believe me, I’ve been there… several times!) There are those moments of…

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5 Important Questions To Ask When Creating A Logo

By Elle | Sep 18, 2015

The world we live in is very visual. Everywhere you go you see banners and billboards, signs and posters, flashing neon and giant bold letters. Our brains are programmed to make snap judgements on “LIKE” or “DON’T LIKE” within seconds – and it’s those snap judgements that brands are competing for. These days with the…

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Just Shut Up & Listen: Effective Leader Lesson #1

By Elle | Sep 14, 2015

There’s a quote that I hear often. My dad use to  say it to me. I’ve had bosses say it to me. And for the longest time, I ignored it. I just couldn’t wrap my brain around what it meant… and then I became a freelancer… “When you talk you’re only repeating what you already…

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5 Powerful Ways to Improve Your Client Relationships

By Elle | Aug 31, 2015

Unless you recently crawled out of a cave or woke from a coma, you’ve heard it before – Communication is the key to any good relationship. Well it’s a cliche for a reason… it’s true. And it couldn’t be more true for your online engagement and client relationships. You need to communicate and engage with…

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What Does Your Social Media Bio Really Say About You?

By Elle | Aug 21, 2015

By now, you’re all aware that social media is a powerhouse. It has the potential to position you as an industry leader or kick you out into the cold, lock the door and draw the curtains. There is so much to be found on all the different platforms that it has become “entertainment” to swipe…

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