Are You Trying To Sell Ice To An Eskimo? STOP!
It doesn't matter how crystal clear or cold it is. He isn't going to buy. He doesn't need it! But move that same business to the desert... you'll be sold out in minutes and rolling in the benjamins! Knowing your Ideal Customer Profile is the master key to making this work for you!
I’m tired. I mean truly tired. I’m tired of hearing people whine and complain because starting + running a business and reaching for their goals is “hard”. Yes. It is. There’s no denying that. But who in hell ever told you it would be easy? WHERE did you get that idea, and WHY did you…Read More
I’ve been going through a ton of blogs and articles lately about freelancing and becoming an entrepreneur and I have to say… the majority of them are full of shit. As a newbie freelancer I remember hearing about the awe and wonder of this new world. It’s mystical powers that would allow me to stay…Read More
I’ve been a business blogger for a while… *cough* 7+years *cough*.. Not as many as some, but more than others. It’s a nice sweet spot to be in because I don’t have all the memories of horrible upgrades, or changing platforms, but I’m not so new that I don’t know what I’m doing. (aka. Goldilocks…Read More
Running a business is seriously hard work. I don’t care how much you love what you do or how awesome it is – it’s a lot of damn work! Sometimes that work can seem overwhelming and we lose a little bit of steam. (Believe me, I’ve been there… several times!) There are those moments of…Read More
The world we live in is very visual. Everywhere you go you see banners and billboards, signs and posters, flashing neon and giant bold letters. Our brains are programmed to make snap judgements on “LIKE” or “DON’T LIKE” within seconds – and it’s those snap judgements that brands are competing for. These days with the…Read More
There’s a quote that I hear often. My dad use to say it to me. I’ve had bosses say it to me. And for the longest time, I ignored it. I just couldn’t wrap my brain around what it meant… and then I became a freelancer… “When you talk you’re only repeating what you already…Read More