Are You Trying To Sell Ice To An Eskimo? STOP!
It doesn't matter how crystal clear or cold it is. He isn't going to buy. He doesn't need it! But move that same business to the desert... you'll be sold out in minutes and rolling in the benjamins! Knowing your Ideal Customer Profile is the master key to making this work for you!
Running a business is seriously hard work. I don’t care how much you love what you do or how awesome it is – it’s a lot of damn work! Sometimes that work can seem overwhelming and we lose a little bit of steam. (Believe me, I’ve been there… several times!) There are those moments of…Read More
The world we live in is very visual. Everywhere you go you see banners and billboards, signs and posters, flashing neon and giant bold letters. Our brains are programmed to make snap judgements on “LIKE” or “DON’T LIKE” within seconds – and it’s those snap judgements that brands are competing for. These days with the…Read More
There’s a quote that I hear often. My dad use to say it to me. I’ve had bosses say it to me. And for the longest time, I ignored it. I just couldn’t wrap my brain around what it meant… and then I became a freelancer… “When you talk you’re only repeating what you already…Read More
As a small business owner, blogger, freelancer or any entrepreneur, mapping out your goals can be a daunting task. There are always more being added and side streets to get lost down. However, accomplishing goals is the quintessential element of running a business. If you’re not doing that… well then you’re not moving forward. It…Read More
This week has been one of those really weird time warp weeks. The ones where some days just flew by and left me standing in the kitchen going “Whoa”, and then other days that felt like the clock was going backward and yesterday would be tomorrow. There’s been some rough spots this week, and some…Read More
Wait. What? Pride is a good thing? Since when? To be a good entrepreneur I’m suppose to strive to be prideful? Really? Now I’m really confused. Well don’t be. If you really think about it, shouldn’t you be proud of your work? Shouldn’t you want to show it off and scream it from the roof…Read More