Are You Trying To Sell Ice To An Eskimo? STOP!
It doesn't matter how crystal clear or cold it is. He isn't going to buy. He doesn't need it! But move that same business to the desert... you'll be sold out in minutes and rolling in the benjamins! Knowing your Ideal Customer Profile is the master key to making this work for you!
As a small business owner, blogger, freelancer or any entrepreneur, mapping out your goals can be a daunting task. There are always more being added and side streets to get lost down. However, accomplishing goals is the quintessential element of running a business. If you’re not doing that… well then you’re not moving forward. It…Read More
This week has been one of those really weird time warp weeks. The ones where some days just flew by and left me standing in the kitchen going “Whoa”, and then other days that felt like the clock was going backward and yesterday would be tomorrow. There’s been some rough spots this week, and some…Read More
Wait. What? Pride is a good thing? Since when? To be a good entrepreneur I’m suppose to strive to be prideful? Really? Now I’m really confused. Well don’t be. If you really think about it, shouldn’t you be proud of your work? Shouldn’t you want to show it off and scream it from the roof…Read More
If you know me personally, or follow any of my personal accounts, you know that the last little bit has been somewhat… trying… for lack of a better word… actually — Trying. Nasty. Horrible. Completely Fucked. — all better words that kind of sum up how it’s been for those of you who don’t know…Read More
As parents, we all want specific things for our children. We lay awake at night for the months before they’re born thinking about all the great things they could do/be: quarterback, ballerina, college professor, curer of cancer, world traveler, MVP, movie star, etc.. We want them to grow up and follow in the footsteps that…Read More