Are You Trying To Sell Ice To An Eskimo? STOP!

It doesn't matter how crystal clear or cold it is. He isn't going to buy. He doesn't need it! But move that same business to the desert... you'll be sold out in minutes and rolling in the benjamins! Knowing your Ideal Customer Profile is the master key to making this work for you!

Get your FREE Ideal Customer Profile Workbook TODAY!

>> Understand their needs as if they were your own.
>> Learn how to speak their language.
>> Know and solve their problems.
>> Answer their questions before they ask.

IdealCustomer_BOOK

Staying Motivated While Building Your Business Empire

By Elle | Sep 21, 2015

Running a business is seriously hard work. I don’t care how much you love what you do or how awesome it is – it’s a lot of damn work! Sometimes that work can seem overwhelming and we lose a little bit of steam. (Believe me, I’ve been there… several times!) There are those moments of…

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5 Important Questions To Ask When Creating A Logo

By Elle | Sep 18, 2015

The world we live in is very visual. Everywhere you go you see banners and billboards, signs and posters, flashing neon and giant bold letters. Our brains are programmed to make snap judgements on “LIKE” or “DON’T LIKE” within seconds – and it’s those snap judgements that brands are competing for. These days with the…

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Just Shut Up & Listen: Effective Leader Lesson #1

By Elle | Sep 14, 2015

There’s a quote that I hear often. My dad use to  say it to me. I’ve had bosses say it to me. And for the longest time, I ignored it. I just couldn’t wrap my brain around what it meant… and then I became a freelancer… “When you talk you’re only repeating what you already…

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5 Powerful Ways to Improve Your Client Relationships

By Elle | Aug 31, 2015

Unless you recently crawled out of a cave or woke from a coma, you’ve heard it before – Communication is the key to any good relationship. Well it’s a cliche for a reason… it’s true. And it couldn’t be more true for your online engagement and client relationships. You need to communicate and engage with…

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What Does Your Social Media Bio Really Say About You?

By Elle | Aug 21, 2015

By now, you’re all aware that social media is a powerhouse. It has the potential to position you as an industry leader or kick you out into the cold, lock the door and draw the curtains. There is so much to be found on all the different platforms that it has become “entertainment” to swipe…

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How to: Prioritize Your Goals to Achieve Higher Success + FREE Worksheets

By Elle | Aug 19, 2015

As a small business owner, blogger, freelancer or any entrepreneur, mapping out your goals can be a daunting task. There are always more being added and side streets to get lost down. However, accomplishing goals is the quintessential element of running a business. If you’re not doing that… well then you’re not moving forward. It…

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How to Save Time & Have A Better Online Presence

By Elle | Aug 17, 2015

It’s no secret (especially if you’ve been following a long this blog for any length of time) that you need to have an online business presence. Your clients are on social media so you should be too. That’s where they’re looking, so that’s where you should be standing. Simple enough concept, right? But what about…

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Currently Loving: ep.01

By Elle | Aug 14, 2015

This week has been one of those really weird time warp weeks. The ones where some days just flew by and left me standing in the kitchen going “Whoa”, and then other days that felt like the clock was going backward and yesterday would be tomorrow. There’s been some rough spots this week, and some…

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The Crucial Traits of Entrepreneurs: PRIDE

By Elle | Aug 12, 2015

Wait. What? Pride is a good thing? Since when? To be a good entrepreneur I’m suppose to strive to be prideful? Really? Now I’m really confused. Well don’t be. If you really think about it, shouldn’t you be proud of your work? Shouldn’t you want to show it off and scream it from the roof…

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