Are You Trying To Sell Ice To An Eskimo? STOP!

It doesn't matter how crystal clear or cold it is. He isn't going to buy. He doesn't need it! But move that same business to the desert... you'll be sold out in minutes and rolling in the benjamins! Knowing your Ideal Customer Profile is the master key to making this work for you!

Get your FREE Ideal Customer Profile Workbook TODAY!

>> Understand their needs as if they were your own.
>> Learn how to speak their language.
>> Know and solve their problems.
>> Answer their questions before they ask.


How to: Prioritize Your Goals to Achieve Higher Success + FREE Worksheets

By Elle | Aug 19, 2015

As a small business owner, blogger, freelancer or any entrepreneur, mapping out your goals can be a daunting task. There are always more being added and side streets to get lost down. However, accomplishing goals is the quintessential element of running a business. If you’re not doing that… well then you’re not moving forward. It…

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How to Save Time & Have A Better Online Presence

By Elle | Aug 17, 2015

It’s no secret (especially if you’ve been following a long this blog for any length of time) that you need to have an online business presence. Your clients are on social media so you should be too. That’s where they’re looking, so that’s where you should be standing. Simple enough concept, right? But what about…

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Currently Loving: ep.01

By Elle | Aug 14, 2015

This week has been one of those really weird time warp weeks. The ones where some days just flew by and left me standing in the kitchen going “Whoa”, and then other days that felt like the clock was going backward and yesterday would be tomorrow. There’s been some rough spots this week, and some…

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The Crucial Traits of Entrepreneurs: PRIDE

By Elle | Aug 12, 2015

Wait. What? Pride is a good thing? Since when? To be a good entrepreneur I’m suppose to strive to be prideful? Really? Now I’m really confused. Well don’t be. If you really think about it, shouldn’t you be proud of your work? Shouldn’t you want to show it off and scream it from the roof…

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9 Things That Could Be Destroying Your Business and Your Life

By Elle | Aug 11, 2015

If you know me personally, or follow any of my personal accounts, you know that the last little bit has been somewhat… trying… for lack of a better word… actually — Trying. Nasty. Horrible. Completely Fucked. — all better words that kind of sum up how it’s been for those of you who don’t know…

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Ideas Are Endless – Inspiration Expires.

By Elle | Aug 10, 2015

Let’s face it. Ideas are a dime a dozen. I’m sure I could give you any topic and within 5 minutes you’d be able to come up with a list of ideas that coordinated with it. Coming up with ideas is easy. But on the flip side, being inspired… that’s something that you have to…

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Weekly Brew: Family Proud

By Elle | Aug 7, 2015

As parents, we all want specific things for our children. We lay awake at night for the months before they’re born thinking about all the great things they could do/be: quarterback, ballerina, college professor, curer of cancer, world traveler, MVP, movie star, etc.. We want them to grow up and follow in the footsteps that…

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4 Tips to Getting Your First (or next) 1000 Instagram Followers

By Elle | Aug 3, 2015

Posting pictures to Instagram is easy. However creating an account that attracts people and makes them WANT to follow along … that’s a little more challenging. That’s where I come in. 🙂 I have come up with FOUR tips for getting your first (or next) 1000 followers on Instagram. 01 + Build Anticipation + Make…

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My Top 5 Instagram Apps

By Elle | Jul 31, 2015

Do you use Instagram? No? Well your audience does, so you should probably start. With over 300 million users on Instagram, I don’t think any serious professional can afford NOT to have a platform. It’s a very easy and fun way to get more business leads… what’s not to like with that sentence? In this…

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