Are You Trying To Sell Ice To An Eskimo? STOP!
It doesn't matter how crystal clear or cold it is. He isn't going to buy. He doesn't need it! But move that same business to the desert... you'll be sold out in minutes and rolling in the benjamins! Knowing your Ideal Customer Profile is the master key to making this work for you!
This week on: The Weekly Brew… I have a confession: sometimes I sorta check out from being a mom. [su_dropcap style=”simple” size=”5″]S[/su_dropcap]ometimes I let the tv, the ipod, the ipad, and the computer do the work. Other times I let books, neighbor kids, and headphones do it for me. I don’t do it on purpose.…Read More
[su_dropcap style=”simple” size=”5″]W[/su_dropcap]orking for yourself is basically like flying a plane. You sit down behind that dashboard panel, and you start pushing buttons and pulling the throttle. You’re doing everything in your power not to crash and burn. Eventually though, you start to get the hang of the dials and the feel for the wings.…Read More
A simple guide to help you be the YOU that you WANT to be and you accomplish the goals that YOU want to accomplish! Over the last few weeks I’ve been thinking a lot about what I want and how to accomplish it. It’s really not that hard, you know. If you actually set down…Read More
This week on: The Weekly Brew we are discussing: Good and Bad… [su_dropcap style=”simple” size=”5″]I[/su_dropcap] feel like I’m on this never-ending journey of self-discovery. I don’t know when it really started, or when it actually hit me that it was important to figure out ‘who I am’. But for several years now, and with the…Read More
[su_dropcap style=”simple” size=”5″]F[/su_dropcap]or Good Measure: Hiring A Designer: Part II I was thinking last night… cause I can’t sleep… and I thought of a few more tips to consider before hiring a designer. Remember THIS POST? Well this adds to that. + Listen! You chose and hired your designer for a reason. They know what…Read More
[su_dropcap style=”simple” size=”5″]I[/su_dropcap] have been freelance designing since 2009 and I do believe that it’s time to set some ground rules for all of you thinking about before you select and then hire a designer. I have worked with A LOT of really cool clients over that time. I’ve designed some amazing blogs, some outstanding…Read More
[su_dropcap style=”simple” size=”5″]E[/su_dropcap]verything happens online. I’m sure that’s not news to anybody… now close your eyes and think about how YOU do online. Are you sitting quietly in a cute little coffee shop – open laptop, hipster music, and a latte in hand. Or are you smashed between Frodo Baggins and Wanna-Be-Elvis on the subway…Read More
[su_dropcap style=”simple” size=”5″]I[/su_dropcap]’m sure most of you already know this, but just to make sure we’re all on the same page, branding is the art (and it really is an artform) of distinguishing one thing from the rest. Branding: It’s how you stand out from the crowd. For freelancers and new business owners, it is the art…Read More