Are You Trying To Sell Ice To An Eskimo? STOP!
It doesn't matter how crystal clear or cold it is. He isn't going to buy. He doesn't need it! But move that same business to the desert... you'll be sold out in minutes and rolling in the benjamins! Knowing your Ideal Customer Profile is the master key to making this work for you!
[su_dropcap style=”simple” size=”5″]I[/su_dropcap] have been freelance designing since 2009 and I do believe that it’s time to set some ground rules for all of you thinking about before you select and then hire a designer. I have worked with A LOT of really cool clients over that time. I’ve designed some amazing blogs, some outstanding…Read More
[su_dropcap style=”simple” size=”5″]E[/su_dropcap]verything happens online. I’m sure that’s not news to anybody… now close your eyes and think about how YOU do online. Are you sitting quietly in a cute little coffee shop – open laptop, hipster music, and a latte in hand. Or are you smashed between Frodo Baggins and Wanna-Be-Elvis on the subway…Read More
[su_dropcap style=”simple” size=”5″]I[/su_dropcap]’m sure most of you already know this, but just to make sure we’re all on the same page, branding is the art (and it really is an artform) of distinguishing one thing from the rest. Branding: It’s how you stand out from the crowd. For freelancers and new business owners, it is the art…Read More
[su_dropcap style=”simple” size=”5″]A[/su_dropcap]s a blogger it’s important to have a “niche” or a “type”. It can be anything you want: photography, mommy, food, style, fashion, advice, design, lifestyle.. whatever floats your boat, the options are endless. Most times, they will overlap into several different categories. But finding this niche is important for you and your…Read More
[su_dropcap style=”simple” size=”5″]SEO[/su_dropcap] (Search Engine Optimization) is the “How-To” to getting your site to show up in search results. In other words it’s the skill to getting your site to stand out from the others that pop up when somebody types in a relevant search or keyword. Dealing with SEO can be a huge challenge sometimes. Search…Read More
[su_dropcap style=”simple” size=”5″]L[/su_dropcap]ately I’ve been looking around the inter webs and have noticed that some bloggers just can’t get their styles down the way they need to. And I understand that. Writing and publishing and wrangling kids and cooking dinners and… coding just doesn’t fit in there like it should. So I thought I’d throw…Read More
[su_dropcap style=”simple” size=”5″]G[/su_dropcap]oals are incredibly important! Wouldn’t you agree? They help us progress and grow. They make it possible for us to gauge success. All that said, I like to think that I’m organized and that I’m constantly setting and reaching my goals, but when I’m really honest with myself, I still have a little ways…Read More
[su_dropcap style=”simple” size=”5″]I[/su_dropcap] have started and restarted this first post about six times now. The first few times it was going to be an in-depth look into “me”, and then it changed to a behind the scenes of my business, and then it changed again into what it is I actually do, but then it hit…Read More